Yesterday, we celebrated the best creative work in digital movie marketing with top creative agencies and movie studios at the 4th Annual DMACS event. If you recall from our call for entries, this awards program invited submissions across four awards categories: Home Entertainment Rich Media Display Ad, Multi-Channel Cross Media Campaign, YouTube Creative Award and Theatrical Release Rich Media Display Ad. Take a look at the videos below to see the amazing creative work from the top nominees in each category then read on to find out who won.
Best Home Entertainment Rich Media Display Ad Nominees
Congratulations to:
- Fast & Furious by Ignited, LLC and NBC Universal
- WALL-E by Deadline Advertising and Walt Disney Studios
- Watchmen by AvatarLabs and Warner Bros.
YouTube Creative Award Nominees
Congratulations to:
- G-Force by BLT & Associates and Walt Disney Studios
- The Haunting in Connecticut by Division 13 Design Group and Lionsgate
- My Bloody Valentine by The Visionaire Group and Lionsgate
Best Multi-Channel Cross Media Campaign Nominees
Congratulations to:
- Fast & Furious by The Visionaire Group and Universal Pictures
- I Love You, Beth Cooper by Earthbound Media Group and 20th Century Fox
- Coraline by Wieden+Kennedy and Laika Studios/Focus Features
Best Theatrical Release Rich Media Display Ad Nominees
Congratulations to:
- Bruno by The Visionaire Group and Universal Pictures
- Harry Potter and the Half-Blood Prince by AvatarLabs and Warner Bros.
- Star Trek by AvatarLabs and Paramount Pictures
- The Haunting in Connecticut by Division 13 Design Group and Lionsgate
- Valkyrie by Palisades Interactive and MGM
And the winners Are...
- WALL-E by Deadline Advertising and Walt Disney Studios for Best Home Entertainment Rich Media Ad
- My Bloody Valentine by The Visionaire Group and Lionsgate for the YouTube Creative Award
- Coraline by Wieden+Kennedy and Laika Studios/Focus Features for Best Multi-Channel Cross Media Campaign
- Star Trek by AvatarLabs and Paramount Pictures for Best Theatrical Release Rich Media Display Ad
We heartily congratulate the winners for their spectacular creative executions and dedication to the craft of movie marketing.