There's a good overview of my recent keynote at Streaming Media Europe on the Streaming Media blog. During my presentation I was worried that I was going to be blogged -- and I guess that worry came true!
Thursday, 11 October 2007
Friday, 5 October 2007
Rob Victor on Emerging Markets
Posted on 08:20 by Unknown
Our own Rob Victor, Product Manager for Emerging Tech, spoke to About.com on mobile and other subjects. Worth a watch...
Posted by Ari Paparo
Wednesday, 3 October 2007
Amex Live Streaming Ad Honored at Mixx
Posted on 03:37 by Unknown
Our innovation lab worked hard with Digitas to help produce the Stress-Free Travel with American Express rich media campaign. The banners let the user choose a city then see a live webcam shot of that city directly within the banner ad. Pretty cool stuff!
We were happy to see the ad honored with the Bronze award at the Mixx awards last week in New York. Congrats to everyone involved.
Posted by Ari Paparo
Thursday, 9 August 2007
Interview With Ari Paparo on ClickZ
Posted on 10:00 by Unknown
ClickZ is posting an interview with yours truly. I discuss mobile, rich media, video, widgets, a little bit of everything...
Posted by Ari Paparo
Wednesday, 11 July 2007
Coming Soon: The Exposure to Conversion Report
Posted on 06:00 by Unknown
It's not just the last click – or is it?
A number of studies have highlighted a growing concern that the logic of attributing conversions to only the last click just doesn’t always hold. With some claiming it’s not only the last click but the last search click that matters when evaluating user intent, it’s become increasingly difficult to parse truth from fiction and, more importantly, understand how to buy, plan, and optimize digital media.
With these concerns in mind DoubleClick has developed the Exposure to Conversion Report (E2C). A new advanced report, available in DFA’s ReportCentral, the E2C will allow customers to view up to 10 exposures leading to a conversion. Exposures will include display (Rich media, video and standard) views and clicks as well as DART Paid Search clicks. Information available for each exposure can include campaign, site, site placement, creative and timing details. You will also be able to select up to 20 spotlight activities to designate as conversions to evaluate user pathways (ad exposures) driving to each.
The E2C offers the opportunity to gain better insight into the way your media allocation strategy drives conversions. You will be able to determine for yourself whether it is display, search and display, or just search that is in fact driving your customers to convert. Ultimately, the E2C affords deeper understanding of how search and display influence conversion for your campaigns and how you can optimize your media spend to maximize ROI.
The Exposure to Conversion report will be available in DFA’s ReportCentral beginning July 21st. For pricing and enablement information please contact your Account Manager.
Posted by Dave Fall
Tuesday, 22 May 2007
DoubleClick Receives Support Center Practices Certification for a Second Straight Year
Posted on 07:00 by Unknown
Earlier this month, DoubleClick achieved Support Center Practices (SCP) Certification for the second straight year. SCP Certification measures the effectiveness of customer support based upon a stringent set of performance standards and industry best practices. DoubleClick is the only digital marketing company that has earned this recognition.
This certification further demonstrates our dedication and commitment to our clients and their support needs.
To read the complete article, visit here.
Posted by Dave Fall
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