Summer... a time for cookouts, pool parties, road trips, and DoubleClick training. Whether you're new to display advertising or just need a refresher with certain DFA features, you can find a variety of training sessions to help you beat the heat. Here’s a look at our upcoming webinars:
DFA Fundamentals
In this webinar, you’ll learn the basics of trafficking in DFA6. The bulk of the session focuses on ad trafficking, but touches briefly on Floodlight tags and DFA Reporting. DFA Fundamentals is the first step if you’re new to Third-party ad serving and DFA.
Reporting: Report Builder
In this session, you’ll learn how to run reports in Report Builder, and slice and dice data in the Summary tab (dashboard view). This session is designed for users with a basic knowledge of DFA6.
If you’re not familiar with DFA6, attend the DFA Fundamentals eLearning or webinar session first.
Reporting: Attribution
This session covers the Attribution tab in DFA Reporting. Get a look at uses for Multi-channel funnels, Attribution, and Modeling. This session is also helpful for those upgrading from DFA to DCM to expand knowledge of what the Reporting tool offers.
If you’re not familiar with Report Builder, attend the Report Builder webinar session first.
MediaVisor Fundamentals
Learn the most common uses of MediaVisor, including how to plan and create campaigns, advertisers, and site placements. You’ll also learn how to send RFPs and IOs, as well as how to traffic placements from MediaVisor to DFA.
Some sessions mention prerequisites where we recommend background knowledge. Be sure to take note of these to make sure you get the most out of each session. And, Be sure to note any regional designations before enrolling in any of the courses.
Visit the DFA Help Center to enroll in our free webinars and eLearning and certification. While you’re there, check out our pre-recorded webinars too.
Our webinars and training options can help you achieve display advertising mastery while staying cool this summer. Be sure to also sign up for the DoubleClick Digest to get the latest DoubleClick news, research, events and product updates.
Posted by Amanda Gangl, DFA Product Trainer
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