Html5 Mobile Support

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Tuesday, 2 April 2013

Programmatic in the Future: Will it be safe for brands? MAP's Michael Brunick, Media6Degrees' Andrew Pancer and Digiday's Brian Morrissey weigh in

Posted on 06:00 by Unknown
In the last hangout in our series "Programmatic in the Future", Mediabrands Audience Platform's VP of Strategic Solutions, Michael Brunick, Media6Degrees' Chief Operating Officer, Andrew Pancer and Digiday's Editor-in-Chief Brian Morrissey debated whether programmatic can be safe for brands.

Here's a snapshot of the conversation:


Or you could watch the hangout:



For those of you joining us at the AdExchanger Programmatic IO conference in San Francisco on April 8th, we'll be continuing the discussion on stage with Sean Downey, Google's Managing Director of Media & Platforms. See you there!

Posted by Alex Shellhammer, Product Marketing Team
Email ThisBlogThis!Share to XShare to FacebookShare to Pinterest
Posted in advertisers, brands, doubleclick, DoubleClick Ad Exchange, Events, Programmatic, Real-time Bidding | No comments
Newer Post Older Post Home

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Popular Posts

  • Introducing an all-new DFA: DoubleClick Campaign Manager
    The phase of adolescence is a transitional one, and this year, on the 15th anniversary of DoubleClick for Advertisers (DFA) we find ourselve...
  • Insights on the fly: Introducing executive reporting from DoubleClick Search
    Search marketers managing multiple campaigns across multiple accounts have to visualize their data in many different ways and tailor reporti...
  • Congratulations DMACs Award Winners
    Congratulations to the winners of the fifth annual Digital Media Advertising Creative Showcase (DMACS) awards! The event took place Thursda...
  • Streamlined Workflow for AdMob Rich Media in DoubleClick Studio and DFA
    Since the launch of DoubleClick Studio in April 2009, we’ve streamlined the workflow for thousands upon thousands of rich media creatives f...
  • DS3: Announcing Several Upload Improvements
    (cross posted from the DoubleClick Search blog . To learn more about DoubleClick Search, contact your Account Manager or request a call from...
  • A new (and improved) look for the DoubleClick site
    Last week, you heard from Neal Mohan at DoubleClick Insights talk about how the digital ad ecosystem is rapidly evolving. To help digital m...
  • Making Mobile Rich Media Front and Center in DoubleClick Studio
    At the end of September, we announced the launch of Google Web Designer, Google’s new HTML5 authoring tool, and last week we propelled the ...
  • Get Your DFA Fundamentals Certification
    We are pleased to announce DoubleClick for Advertisers (DFA) Fundamentals Certification! DFA Fundamentals Certification is the next step for...
  • +1 Button in DFA: Leveraging Social Recommendations in Your Display Ads
    Last March, Google introduced the +1 button on search results to make it easier for people to get recommendations from the people they trus...
  • Extend Your Reach with Remarketing on the Google Content Network
    If you've used remarketing in DoubleClick for Advertisers (DFA) then you know how effective it can be in delivering highly targeted and ...

Categories

  • active view
  • ad creative
  • AdSense
  • Advanced training
  • advertisers
  • Announcements
  • API
  • attribution
  • attribution modeling
  • banner ads
  • brands
  • Cadillac
  • call tracking
  • case study
  • certification
  • consolidation
  • conversion
  • creativity
  • customer examples
  • data
  • data insights
  • dcm
  • DDM
  • DFA
  • DFA Academy
  • DFA6
  • digital marketing
  • Display
  • display benchmarks
  • doubleclick
  • DoubleClick Ad Exchange
  • DoubleClick Ad Planner
  • doubleclick bid manager
  • doubleclick campaign manager
  • doubleclick digital marketing
  • doubleclick floodlight
  • DoubleClick for Advertisers
  • DoubleClick for Publishers
  • DoubleClick Rich Media
  • DoubleClick Search
  • doubleclick studio
  • DSP
  • dynamic creative
  • Events
  • Forrester
  • Google
  • google analytics
  • Google analytics premium
  • google tag manager
  • Google Web Designer
  • hangout on air
  • HTML5
  • IAB
  • IAB rising stars
  • in-stream
  • Industry
  • industry benchmarks
  • Industry Commentary
  • insights
  • interactive in-stream
  • Invite Media
  • Kellogg's
  • launch
  • Lightbox
  • media buying
  • Mindshare
  • MIXX
  • Mobile
  • multi-channel funnels
  • native ads
  • Neal Mohan
  • new features
  • New Release
  • News
  • optimization
  • platform
  • Programmatic
  • Programmatic video
  • publishers
  • Real-time Bidding
  • remarketing
  • reporting
  • Reporting and Analytics
  • Research
  • Rich Media
  • Social Media
  • Studio Certification
  • tag
  • The Weather Channel
  • thinkdoubleclick
  • Tips and Tricks
  • Trafficking
  • Training
  • twohill
  • Updates
  • Video
  • VPAID
  • webinar
  • Webinars
  • Wildfire
  • YouTube

Blog Archive

  • ▼  2013 (89)
    • ►  November (5)
    • ►  October (16)
    • ►  September (5)
    • ►  August (10)
    • ►  July (5)
    • ►  June (8)
    • ►  May (12)
    • ▼  April (8)
      • The Importance of Being Seen: Viewability and Brands
      • Introducing “The Customer Journey to Online Purcha...
      • Programmatic in the Future: Collaborating for Growth
      • Display remarketing from search ads out of beta
      • Come join DoubleClick Digital Marketing on Google+
      • Video in the Future: Is there any value in program...
      • New programmatic deal types on DoubleClick Ad Exch...
      • Programmatic in the Future: Will it be safe for br...
    • ►  March (7)
    • ►  February (7)
    • ►  January (6)
  • ►  2012 (60)
    • ►  December (7)
    • ►  November (9)
    • ►  October (8)
    • ►  September (5)
    • ►  August (5)
    • ►  July (2)
    • ►  June (5)
    • ►  May (6)
    • ►  April (5)
    • ►  March (5)
    • ►  February (1)
    • ►  January (2)
  • ►  2011 (56)
    • ►  December (5)
    • ►  November (11)
    • ►  October (7)
    • ►  September (3)
    • ►  August (5)
    • ►  July (2)
    • ►  June (6)
    • ►  May (3)
    • ►  April (5)
    • ►  March (4)
    • ►  February (3)
    • ►  January (2)
  • ►  2010 (32)
    • ►  December (2)
    • ►  November (4)
    • ►  October (3)
    • ►  September (1)
    • ►  August (4)
    • ►  July (4)
    • ►  June (3)
    • ►  May (2)
    • ►  April (4)
    • ►  March (3)
    • ►  February (2)
  • ►  2009 (12)
    • ►  November (1)
    • ►  October (1)
    • ►  September (1)
    • ►  August (1)
    • ►  June (2)
    • ►  May (1)
    • ►  April (1)
    • ►  March (2)
    • ►  February (2)
  • ►  2008 (15)
    • ►  December (1)
    • ►  November (1)
    • ►  October (2)
    • ►  August (1)
    • ►  March (2)
    • ►  February (2)
    • ►  January (6)
  • ►  2007 (11)
    • ►  December (2)
    • ►  November (3)
    • ►  October (3)
    • ►  August (1)
    • ►  July (1)
    • ►  May (1)
Powered by Blogger.

About Me

Unknown
View my complete profile