Html5 Mobile Support

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Wednesday, 17 April 2013

Video in the Future: Is there any value in programmatic video?

Posted on 10:00 by Unknown

Over the last few months, we've hosted industry thought leaders like Digitas' Joel Aranson, CBS Interactive's David Chiang, The Weather Company's Curt Hecht over Hangouts to talk about 'Programmatic in the Future'.

This month, we shift gears to focus on 'Video in the Future'. Our first conversation kicks off with IAB's VP of Ad Technology, Steve Sullivan, leading a discussion on the value of programmatic video with TubeMogul's Chief Strategy Officer, Jason Lopatecki, and Silver Chalice's Executive Vice President & General Manager, Rich Routman.

Join the conversation live tomorrow, Thursday April 18th, at 1:30ET/ 10:30 PT. Login with your Google+ or Gmail account and look for the hangout in the thinkwithGoogle +page. Comments and questions are welcome.

Posted by Yamini Gupta, Product Marketing Team
Email ThisBlogThis!Share to XShare to FacebookShare to Pinterest
Posted in advertisers, brands, doubleclick, DoubleClick Ad Exchange, Events, Programmatic, Real-time Bidding | No comments
Newer Post Older Post Home

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Popular Posts

  • Cutting Complexity, Adding Value: Unified Ad Tech Efficiencies Could Save Marketers 33%
    Digital marketing delivers powerful results for advertisers -- but running digital campaigns has become too complex. Google commissioned The...
  • Programmatic in the future: What publishers think
    In our second edition of 'Programmatic in the future', join us  tomorrow, 12/6 at 1:30ET/10:30PT  as Mario Diez, CEO at Quadrant One...
  • An Important Step Towards Reducing Discrepancies
    It is often noted by industry observers that transaction costs for online display media remain unnecessarily high. Discrepancies are a big p...
  • DFA AnalyticsBeta Now with Conversion Reporting
    When we launched DFA Analytics in beta in November 2009, our goal was to provide users new, powerful reporting and visualization tools to b...
  • Amex Live Streaming Ad Honored at Mixx
    Our innovation lab worked hard with Digitas to help produce the Stress-Free Travel with American Express rich media campaign. The banners le...
  • Congratulations DMACs Award Winners
    Congratulations to the winners of the fifth annual Digital Media Advertising Creative Showcase (DMACS) awards! The event took place Thursda...
  • Attend an upcoming DoubleClick Bid Manager training webinar
    If you're interested in boosting your DoubleClick Bid Manager expertise, be sure to join our upcoming webinars. Register in the DoubleCl...
  • DS3: Announcing Several Upload Improvements
    (cross posted from the DoubleClick Search blog . To learn more about DoubleClick Search, contact your Account Manager or request a call from...
  • Investing in the DoubleClick Ad Exchange and buyer safety
    DoubleClick Ad Exchange Product Manager, Scott Spencer, recently spoke with John Ebbert at AdExchanger.com about some product enhancements ...
  • DoubleClick Honored with Three ClickZ Marketing Excellence Awards
    Every year since 2003, the ClickZ Marketing Excellence Awards has recognized "the technologies, companies, and campaigns that made a p...

Categories

  • active view
  • ad creative
  • AdSense
  • Advanced training
  • advertisers
  • Announcements
  • API
  • attribution
  • attribution modeling
  • banner ads
  • brands
  • Cadillac
  • call tracking
  • case study
  • certification
  • consolidation
  • conversion
  • creativity
  • customer examples
  • data
  • data insights
  • dcm
  • DDM
  • DFA
  • DFA Academy
  • DFA6
  • digital marketing
  • Display
  • display benchmarks
  • doubleclick
  • DoubleClick Ad Exchange
  • DoubleClick Ad Planner
  • doubleclick bid manager
  • doubleclick campaign manager
  • doubleclick digital marketing
  • doubleclick floodlight
  • DoubleClick for Advertisers
  • DoubleClick for Publishers
  • DoubleClick Rich Media
  • DoubleClick Search
  • doubleclick studio
  • DSP
  • dynamic creative
  • Events
  • Forrester
  • Google
  • google analytics
  • Google analytics premium
  • google tag manager
  • Google Web Designer
  • hangout on air
  • HTML5
  • IAB
  • IAB rising stars
  • in-stream
  • Industry
  • industry benchmarks
  • Industry Commentary
  • insights
  • interactive in-stream
  • Invite Media
  • Kellogg's
  • launch
  • Lightbox
  • media buying
  • Mindshare
  • MIXX
  • Mobile
  • multi-channel funnels
  • native ads
  • Neal Mohan
  • new features
  • New Release
  • News
  • optimization
  • platform
  • Programmatic
  • Programmatic video
  • publishers
  • Real-time Bidding
  • remarketing
  • reporting
  • Reporting and Analytics
  • Research
  • Rich Media
  • Social Media
  • Studio Certification
  • tag
  • The Weather Channel
  • thinkdoubleclick
  • Tips and Tricks
  • Trafficking
  • Training
  • twohill
  • Updates
  • Video
  • VPAID
  • webinar
  • Webinars
  • Wildfire
  • YouTube

Blog Archive

  • ▼  2013 (89)
    • ►  November (5)
    • ►  October (16)
    • ►  September (5)
    • ►  August (10)
    • ►  July (5)
    • ►  June (8)
    • ►  May (12)
    • ▼  April (8)
      • The Importance of Being Seen: Viewability and Brands
      • Introducing “The Customer Journey to Online Purcha...
      • Programmatic in the Future: Collaborating for Growth
      • Display remarketing from search ads out of beta
      • Come join DoubleClick Digital Marketing on Google+
      • Video in the Future: Is there any value in program...
      • New programmatic deal types on DoubleClick Ad Exch...
      • Programmatic in the Future: Will it be safe for br...
    • ►  March (7)
    • ►  February (7)
    • ►  January (6)
  • ►  2012 (60)
    • ►  December (7)
    • ►  November (9)
    • ►  October (8)
    • ►  September (5)
    • ►  August (5)
    • ►  July (2)
    • ►  June (5)
    • ►  May (6)
    • ►  April (5)
    • ►  March (5)
    • ►  February (1)
    • ►  January (2)
  • ►  2011 (56)
    • ►  December (5)
    • ►  November (11)
    • ►  October (7)
    • ►  September (3)
    • ►  August (5)
    • ►  July (2)
    • ►  June (6)
    • ►  May (3)
    • ►  April (5)
    • ►  March (4)
    • ►  February (3)
    • ►  January (2)
  • ►  2010 (32)
    • ►  December (2)
    • ►  November (4)
    • ►  October (3)
    • ►  September (1)
    • ►  August (4)
    • ►  July (4)
    • ►  June (3)
    • ►  May (2)
    • ►  April (4)
    • ►  March (3)
    • ►  February (2)
  • ►  2009 (12)
    • ►  November (1)
    • ►  October (1)
    • ►  September (1)
    • ►  August (1)
    • ►  June (2)
    • ►  May (1)
    • ►  April (1)
    • ►  March (2)
    • ►  February (2)
  • ►  2008 (15)
    • ►  December (1)
    • ►  November (1)
    • ►  October (2)
    • ►  August (1)
    • ►  March (2)
    • ►  February (2)
    • ►  January (6)
  • ►  2007 (11)
    • ►  December (2)
    • ►  November (3)
    • ►  October (3)
    • ►  August (1)
    • ►  July (1)
    • ►  May (1)
Powered by Blogger.

About Me

Unknown
View my complete profile